Pharma To Date
Pharma Marketing
Prescription for Profit- How We Turned 385K Impressions into Prescription Growth
Introduction
In the competitive world of pharma marketing, engagement doesn’t just mean awareness—it means conversions. Antimicrobial Resistance (AMR) is a critical issue, but for pharma brands, it’s also an opportunity to drive prescription behavior while educating physicians. Our campaign didn’t just spread awareness—it leveraged digital influence to boost brand credibility and physician engagement, ultimately impacting prescription decisions.
Here’s how we turned 385,353 impressions into measurable influence—and how your brand can replicate this success.
Objectives:
Our campaign had three core business objectives:
Increase brand authority among key specialties (Critical Care, Microbiology, Nephrology, etc.).
Drive engagement with high-value HCPs through structured, KOL-led content.
Convert engagement into prescription influence by positioning our messaging as a trusted clinical resource.
Strategy:
The 3-Pillar Approach
1. Platform Selection – Precision Targeting
We partnered with a leading digital medical platform with 800K+ registered doctors, ensuring our content reached:
- High-prescription specialties (Infectious Disease, Pulmonology, Surgery)
- Decision-makers (Senior Consultants, HODs)
2. Content Engine – KOL-Driven Authority
- 14 expert-led videos, released weekly to sustain engagement.
- Dual-presenter format for higher credibility (highest CTR: 12%).
- Case-based discussions to link theory with real-world practice.
3. Performance Amplification – Data-Backed Optimization
- A/B testing on thumbnails, CTAs, and release times.
- Specialty-wise segmentation to push relevant content.
Key Outcomes:
The ROI Breakdown
Metric | Result | Industry Benchmark | Why It Matters |
Total Reach | 85,411 HCPs | ~50K-70K | Wider top-of-funnel reach |
Impressions | 385,353 | ~200K-300K | Higher brand recall |
CTR | 8% (Avg), 12% (Peak) | 3-5% | Strong engagement signals |
Video Completion Rate | 62% | 40-50% | High content stickiness |
Top-Performing Videos:
"Combating AMR in ICU" (Dual KOLs) – 12% CTR
"Antibiotic Stewardship in Nephrology" – 9.5% CTR
"Surgical Prophylaxis Best Practices" – 8.8% CTR
Conclusion:
The Pharma Marketing Blueprint
This campaign proved that educational content, when executed strategically, doesn’t just inform- it influences. By combining:
- KOL authority (trust-building)
- Platform precision (right audience)
- Performance marketing (data-driven optimizations)
We turned 385K impressions into prescription impact because, in pharma marketing, engagement without conversion is just noise.
