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Case Study: Influencer's Image - Crafting A Strong Career and Personal Brand by Vasudha Rai
We @ Hidoc wanted to provide you with a detailed summary of the article "Influencer's Image: Crafting A Strong Career and Personal Brand" about Vasudha Rai, a health, wellness and beauty influencer based in Delhi, India. The article covers her journey in building her personal brand across various platforms:
Background
- Rai started as a beauty writer for magazines like Cosmopolitan and Harper's BAZAAR before transitioning to focus on health and wellness writing
- In 2016, she quit her job to pursue creating her own content and trained as a yoga teacher
- Rai aims to provide useful, educative content that is directly applicable to her audience's daily lives
Platforms Used
- Magazine and newspaper columns for outlets like Mint Lounge and The Hindu
- Podcast "Holistic Healing with Vasudha Rai" which ran for two seasons
- Two books: "Glow: Indian Foods, Recipes and Rituals for Beauty, Inside and Out" and "Ritual: Daily Practices for Wellness, Beauty & Bliss”
- Blog "V Beauty" which covered skincare, haircare, wellness and beauty tips
- Instagram to promote her work and products she has used and tested herself
Brand Audit Process
- Rai conducted a personal brand audit in 2023 to get feedback on her qualities, work and areas for improvement
- Positive feedback included her books being simple yet effective and enhancing readers' lives
- Some negative feedback mentioned her focus on luxury products not catering to most people
The article highlights how Rai carefully curated her content and used multiple platforms to build her brand as a health, wellness and beauty influencer. Let me know if you would like me to elaborate on any part of the summary.
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