Pharma To Date

A well-established allergy relief brand, trusted for over 40 years, aimed to strengthen its awareness and credibility among healthcare professionals. With growing competition and evolving digital consumption patterns, the brand needed a refreshed strategy to engage General Physicians, Chest Physicians, ENT specialists, and Consultant Physicians across India.

Driving Awareness and Engagement

The primary goals of the campaign were:

• Educate healthcare professionals on the product’s benefits.
• Differentiate from competitors by emphasizing clinical efficacy.
• Increase interaction through innovative and engaging digital content.
• Maximize outreach by achieving high click-through rates (CTR) and impressions.

A Multi-Channel Digital Approach

To meet these objectives, the brand launched a structured, omnichannel digital campaign from October 2024 to January 2025 in collaboration with a leading medical platform. The key strategies included:

• Content-Driven Engagement: A well-planned content calendar featuring infographics, GIFs, and educational posts to highlight the product’s efficacy and patient benefits.
• Multi-Platform Distribution: Strategic content placement across a medical app, web portals, emails, and SMS, ensuring doctors engaged with relevant information.
•  Interactive Surveys: Real-time survey marketing allowed the brand to gather direct insights from doctors, making them active participants.
• Targeted Messaging: The campaign specifically targeted key healthcare specialists, ensuring precise and meaningful communication.

 Result: Exceeding Expectations

The campaign outperformed initial goals, delivering:

• 423,712 total impressions, dramatically expanding brand reach.
• 102,152 engaged healthcare professionals, demonstrating strong relevance.
• 4% click-through rate (CTR), surpassing industry standards.
• 18,300 total clicks, exceeding the initial target of 16,344 clicks.

Beyond achieving impressive metrics, the campaign successfully positioned the brand as a trusted allergy relief solution, reinforcing its credibility among medical professionals. The insights gained will help shape future strategies, ensuring deeper engagement and stronger brand positioning.