Pharma To Date

Overview

A 5-week digital campaign was launched on a leading medical learning platform to promote a hematinic supplement to gynaecologists across India. The primary goals were to build product awareness, deliver educational value, and drive high engagement through targeted digital outreach.
 

Objectives

• Increase awareness of a hematinic supplement
• Achieve ≥15,000 quality video views
• Drive engagement through multi-format content
• Maintain a high Click-Through Rate (CTR) via precise targeting
   

Strategy

• Audience: Verified gynaecologists (PAN India)
• Channels: In-app videos, banners, email, SMS, WhatsApp
• Content Formats: Videos, articles, infographics
• Cadence: Weekly thematic rollouts
• Optimization: Real-time performance tracking and content refinement
   

Performance Snapshot

Key Insights

• 🎯 Strong targeting drove a high CTR of 10%
• 🧠 Educational content built credibility and trust
• 🔁 Omnichannel delivery ensured continuous visibility
• 📊 Real-time adjustments enhanced campaign performance

Conclusion

This campaign effectively engaged gynecologists through relevant, clinically-aligned content distributed via smart, omnichannel strategies. The model proved scalable and repeatable, offering a benchmark for future digital engagement campaigns targeting healthcare professionals.