Pharma To Date

In the competitive healthcare landscape, there was an urgent need to improve awareness and engagement among healthcare professionals regarding innovative approaches to managing type 2 diabetes and cardiovascular risks. With advancements in medical treatments, it was essential to educate cardiologists, diabetologists, and consulting physicians across India on these solutions to enhance patient outcomes.

Building a Multi-Faceted Outreach Campaign

The objective was to design and execute a three-month campaign (May to July 2024) to:

1. Enhance awareness and recall of advanced medical solutions among targeted healthcare professionals.
2. Foster meaningful engagement through educational content and interactive touchpoints.
3. Generate high-quality leads by leveraging a variety of digital outreach strategies.

Rolling Out Strategic and Engaging Initiatives

To achieve this, a comprehensive multi-platform campaign was rolled out, featuring:

1. Educational Content: Weekly videos and infographics were developed to share insights into diabetes and cardiovascular care in an engaging and digestible format.
2. Targeted Digital Outreach: Leveraged email, SMS, WhatsApp, and a specialized medical learning platform to ensure the content reached the right audience effectively.
3. Strategic Engagement Plan: Personalized communication strategies were implemented to connect with 21,400 healthcare professionals across India, segmented into cardiologists (3,899), diabetologists (5,500), and consulting physicians (12,000).
4. Measurement and Optimization: The campaign tracked key performance indicators (KPIs) like impressions, clicks, and click-through rates (CTR) to assess and optimize its impact.

Delivering Exceptional Engagement and Outcomes

The campaign delivered outstanding outcomes:

• Reach: Connected with 21,400 healthcare professionals, generating 89,559 impressions.
• Engagement: Achieved 4,158 clicks with a strong 5% CTR, indicating high levels of interest.
• Leads: Generated 65 high-quality leads, showcasing its ability to drive actionable interest.
• Impact: Reinforced awareness and brand recall among healthcare professionals, evidenced by meaningful interactions and enhanced perception of the medical solutions.

The initiative demonstrated the power of strategic content and digital marketing in creating awareness, building trust, and driving engagement within the healthcare community.