Pharma To Date

A revolutionary clear aligner product had been developed to address various orthodontic issues like overbite, underbite, crossbite, open bite, gaps, and crowded teeth. Unlike traditional braces, this innovative solution promised a comfortable and discreet treatment option. The challenge was to raise awareness among General Dentists in India and drive participation in an educational webinar designed to showcase the aligner's benefits and usage.

The primary task was to design and execute a two-week digital marketing campaign to:

1. Educate General Dentists about the aligner’s features and benefits.
2. Increase webinar registrations by engaging dentists through targeted digital touchpoints.
3. Measure success through key metrics such as reach, impressions, clicks, and registrations.

Driven Campaign for Maximum Impact

To achieve these goals, the campaign adopted a focused and data-driven approach:

1. Platform Selection: Leveraged a well-known medical learning platform to target General Dentists effectively.
2. Content Strategy: Created compelling banner advertisements and in-app promotions tailored to resonate with the target audience.
3. Digital Outreach: Utilized strategic ad placements and email notifications to guide dentists toward the webinar registration page.
4. Optimization: Tracked real-time campaign performance, optimizing content and outreach efforts for maximum engagement during the two-week duration.

Engagement Metrics That Speak Volumes

The campaign delivered outstanding results, exceeding expectations on all fronts:

• Reach: Connected with 101,266 General Dentists, ensuring widespread awareness.
• Impressions: Generated 204,627 impressions, surpassing the initial goal of 202,532.
• Clicks: Achieved 3,014 clicks, reflecting significant interest in the content.
• Registrations: Secured 422 webinar registrations, showcasing a strong conversion rate and engagement.

These results highlighted the effectiveness of the strategy and the demand among dentists for innovative and educational opportunities. The campaign not only met its objectives but also demonstrated the potential of digital marketing in professional education.