Pharma To Date

Introduction

Maternal immunization is a critical pillar in safeguarding both mothers and newborns from preventable diseases. However, awareness and adoption rates among healthcare professionals (HCPs) remain inconsistent. Recognizing this gap, a leading healthcare firm partnered with a fast-growing medical platform to conduct a nationwide survey targeting gynecologists. The goal? To uncover vaccine preferences, practice trends, and awareness levels—while demonstrating the power of strategic pharma marketing in driving health outcomes.

This case study explores how a well-structured digital outreach campaign not only gathered actionable insights but also set a benchmark for data-driven marketing in the pharmaceutical industry.

Objectives

The campaign was designed with clear, measurable objectives:

• Engagement Target: Collect responses from 600 gynecologists within 7 days.
• Geographical Balance: Ensure 50% metro vs. 50% Tier 1 city representation.
• Key Metrics to Capture:

Awareness levels of maternal immunization vaccines.

Preferred vaccine brands among practitioners.

Workplace distribution (private clinics, hospitals, etc.).

Years of experience of participating doctors.

Strategy & Execution

To maximize participation, a multi-channel digital marketing approach was deployed:

1. Survey Design & Accessibility

• A structured Google Form was created for ease of access and real-time data collection.
• Questions were optimized for quick completion (under 3 minutes).

2. Targeted Outreach

3. Geographic & Demographic Balance

• Metro Cities (50%) – Delhi, Mumbai, Bangalore, Chennai.
• Tier 1 Cities (50%) – Ahmedabad, Pune, Jaipur, Lucknow.

Key Outcomes & Insights

The campaign exceeded expectations, securing 604 responses in just 7 days. The findings provided deep market intelligence:

1. Awareness & Vaccine Preferences

• 63.2% of gynecologists were aware of maternal immunization.
• 42.7% recommended Vaccine A, while 33.3% preferred Vaccine B.

2. Workplace Distribution

3. Experience & Regional Insights

• 35% had <5 years of experience, 28.5% had 10-20 years.
• 82% responses from Tier 1 cities-indicating a need for metro & rural expansion.

Conclusion: A Marketing Blueprint for Pharma Success

This campaign wasn’t just about data- it was a masterclass in precision marketing:

• Proved the power of SMS/email in HCP engagement.
• Identified gaps in metro vs. Tier 1 awareness.
• Highlighted brand preference trends for future marketing strategies.
• The Takeaway? 

Strategic digital outreach, when executed with clear objectives, can transform awareness into action-ultimately leading to better health outcomes and stronger brand positioning.