Pharma To Date

Pharma Marketing

Clicks, Care, and Conversion: A Case Study in Medical Marketing Excellence

Surbhi Kumari | 03 Jun, 2025

A digital case study on boosting awareness for allergy relief medication via an omni-channel campaign targeting 100K+ healthcare professionals in India.

Pharma Marketing

Targeting with Precision: A Digital Success Story in Gynaecologist Engagement

Surbhi Kumari | 02 Jun, 2025

A 5-week digital campaign targeting gynecologists across India successfully promoted a hematinic supplement using in-app videos, banners, and educational content, achieving high engagement and a 10% CTR.

Pharma Marketing

Driving Digital Engagement in Pain Management: A Case Study on Reaching General Physicians at Scale

Surbhi Kumari | 02 Jun, 2025

A successful case study on a digital pain management campaign targeting General Physicians in India through an omnichannel approach. Discover key strategies, performance metrics, and insights on boosting engagement and recall using medical content marketing.

Pharma Marketing

Driving Digital Adoption in Dental Diagnostics: A Case Study on a Targeted Banner Campaign for Dentists Across India

Surbhi Kumari | 30 May, 2025

Discover how a dental diagnostics brand reached over 101,000 Indian dentists and achieved 8% CTR through a strategic digital banner campaign. Download the full case study to see how it was done.

Pharma Marketing

From Reach to Results: Leading the Way in Antihistamine Combination Therapy

Surbhi Kumari | 30 May, 2025

A data-driven omnichannel campaign helped position a leading antihistamine brand as a top choice among HCPs by enhancing engagement, driving product adoption, and generating high-quality leads.

Pharma Marketing

How a Multi-Channel Strategy Boosted CI-AKI Awareness Among 2,240 Doctors

Anirudha Khare | 08 May, 2025

Learn how a multi-channel pharma marketing campaign educated 2,240 doctors on CI-AKI, achieving 2x higher CTR on specialized healthcare platforms compared to LinkedIn.

Pharma Marketing

How a Digital Campaign Achieved a 98% CTR Among Medical Students

Anirudha Khare | 08 May, 2025

Discover how a targeted digital campaign achieved a remarkable 98% click-through rate (CTR) by offering discounted medical resources to students, using a multi-channel strategy for maximum engagement.

Pharma Marketing

Unlocking Regional Markets: How Hyper-Targeted Pharma Marketing Boosted Allergy Prescriptions by 50%?

Anirudha Khare | 01 May, 2025

A hyper-localized digital campaign helped a legacy allergy drug boost prescriptions in Maharashtra and Andhra Pradesh, achieving 5.1% CTR and 73% engagement in tier-2/3 cities.

Pharma Marketing

How Interactive Surveys Revolutionized Engagement for a Legacy Allergy Medication?

Anirudha Khare | 01 May, 2025

Interactive surveys and gamified content helped a 40-year-old allergy medication reconnect with doctors, achieving 4% CTR and 102,152 HCP engagements, proving legacy brands can thrive with digital innovation.

Pharma Marketing

Breaking Barriers in Sepsis Care: How a National Survey Uncovered Critical Gaps in Treatment Practices?

Anirudha Khare | 24 Apr, 2025

Explore how a national survey of over 300 healthcare professionals exposed key gaps in sepsis care in India. Learn about real-world challenges in diagnosis, treatment, and protocol adherence.

Pharma Marketing

How a Targeted Digital Campaign Boosted Webinar Registrations by 422% for a Dental Aligner Brand?

Anirudha Khare | 24 Apr, 2025

Discover how a dental aligner brand increased webinar registrations by 422% through a hyper-targeted digital campaign focused on General Dentists. Learn strategy, execution, and key results.

Pharma Marketing

How did a Short Pharma Campaign Delivered 52 Qualified HCP Leads?

Anirudha Khare | 17 Apr, 2025

Learn how a leading med-tech brand used an education-first, omnichannel campaign to engage HCPs and generate 52 high-intent leads—proving that smart pharma marketing goes beyond sales pitches.

All Articles

Clicks, Care, and Conversion: A Case Study in Medical Marketing Excellence

Targeting with Precision: A Digital Success Story in Gynaecologist Engagement

Driving Digital Engagement in Pain Management: A Case Study on Reaching General Physicians at Scale

Driving Digital Adoption in Dental Diagnostics: A Case Study on a Targeted Banner Campaign for Dentists Across India

From Reach to Results: Leading the Way in Antihistamine Combination Therapy

How a Multi-Channel Strategy Boosted CI-AKI Awareness Among 2,240 Doctors

How a Digital Campaign Achieved a 98% CTR Among Medical Students

Unlocking Regional Markets: How Hyper-Targeted Pharma Marketing Boosted Allergy Prescriptions by 50%?

How Interactive Surveys Revolutionized Engagement for a Legacy Allergy Medication?

Breaking Barriers in Sepsis Care: How a National Survey Uncovered Critical Gaps in Treatment Practices?

How a Targeted Digital Campaign Boosted Webinar Registrations by 422% for a Dental Aligner Brand?

How did a Short Pharma Campaign Delivered 52 Qualified HCP Leads?