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Pharma To Date

Pharma Marketing

Clicks, Care, and Conversion: A Case Study in Medical Marketing Excellence

Surbhi Kumari | 03 Jun, 2025

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Targeting with Precision: A Digital Success Story in Gynaecologist Engagement

Surbhi Kumari | 02 Jun, 2025

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Driving Digital Engagement in Pain Management: A Case Study on Reaching General Physicians at Scale

Surbhi Kumari | 02 Jun, 2025

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Driving Digital Adoption in Dental Diagnostics: A Case Study on a Targeted Banner Campaign for Dentists Across India

Surbhi Kumari | 30 May, 2025

Ashi Gupta | Pharma Marketing

Revolutionizing Healthcare Engagement: A Digital Campaign for Allergy Relief Awareness

Ashi Gupta | Pharma Marketing

Revolutionizing Doctor Engagement: A Case Study in Article Marketing Success

Ashi Gupta | Pharma Marketing

Precision Marketing in Healthcare: A Data-Driven Approach to Engaging Medical Professionals

Ashi Gupta | Pharma Marketing

Reinforcing Physician Confidence in Allergy Management Through Digital Engagement

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Lilly and Oblique Unveil Expanded Alliance for Pioneering Antibody Discovery

Pharma Marketing

Genentech Merges Cancer Research Divisions to Enhance Scientific Synergy

Genentech's recent merger of its cancer immunology and molecular oncology departments aims to enhance scientific collaboration and accelerate research in oncology. The restructuring, driven by advances in understanding tumor ecosystems, is expected to improve research outcomes and address recent challenges in cancer immunotherapy.

NSF Funds New Research Hub for Extreme Microbes at California Universities

National Science Foundation grants $22M to establish ExFAB, a research hub at California universities focused on extremophiles. The BioFoundry will accelerate breakthroughs in biotechnology, medicine, and environmental science using advanced synthetic biology and machine learning technologies.

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Pharma Marketing

The Impact of AAP's Injury Prevention Program on Reducing Childhood Injuries in 2024

AAP s Injury Prevention Program significantly reduces childhood injuries in Black, Hispanic, and low-income families, highlighting the importance of proactive safety measures in pediatric care in 2024.

Global Insights on RSV Incidence: Addressing Key Knowledge Gaps

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Genentech Announces 93 Layoffs Amidst Restructuring: Implications for the Biotech Sector During Recession

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Pharma

Pfizer Invests $98 Million in Advanced Australian Facility to Combat Antimicrobial Resistance

Gourav | 08 Aug, 2024

Pfizer invests $98 million in a new Melbourne facility to combat antimicrobial resistance (AMR), incorporating advanced technologies like AI and robotics to enhance production efficiency.

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Pharma Marketing

Risk Less, Do More: HHS Launches Campaign to Combat the Tripledemic of COVID, Flu, and RSV

Rashmi | 30 Aug, 2024

Discover how the HHS's "Risk Less. Do More." campaign aims to combat COVID-19, flu, and RSV this season. Learn why increased vaccine awareness is crucial for public health and the roles of pharma companies and healthcare providers in this initiative.

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Pharma Marketing

State fairs embrace artificial cows for milking demonstrations as bird flu outbreaks raise biosecurity concerns.

Rashmi | 06 Sep, 2024

State fairs introduce artificial cows for milking demonstrations to protect livestock amid ongoing bird flu outbreaks, ensuring biosecurity and public safety during agricultural events.

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Pharma Marketing

Axonics Wins Key Legal Victory in Neuromodulation Patent Dispute with Medtronic

Rashmi P R | 25 Sep, 2024

A California jury ruled in favor of Axonics in a patent lawsuit against Medtronic, clearing its neuromodulation devices of infringement claims. This legal win strengthens Axonics' market position ahead of its $3.7 billion acquisition by Boston Scientific, with implications for future neuromodulation therapies for incontinence.

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Pharma Marketing

From Emails to WhatsApp: The Surprising Digital Mix That Revolutionized HCP Engagement

Anirudha Khare | 02 Apr, 2025

Discover how a leading pharma brand revolutionized HCP engagement using an omnichannel digital strategy, achieving unprecedented reach and impact among 150,000+ General Physicians in India.

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Pharma Marketing

Carlyle Aims for $2.1 Billion Valuation in Rigaku IPO

Rashmi P R | 25 Sep, 2024

Carlyle Group aims for a $2.1 billion valuation for Rigaku Corporation in its upcoming IPO. Rigaku, a leader in analytical technologies, is poised for significant growth in the tech and healthcare sectors.

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Pharma Marketing

Carmat s $11.5 Million Capital Hike Raises Concerns Amid Artificial Heart Market Challenges

Rashmi P R | 18 Sep, 2024

Carmat's shares drop following a $11.5 million capital hike aimed at advancing its artificial heart technology. This financial move raises concerns about the company's ability to scale production and meet growing demand in the cardiovascular sector.

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Pharma Marketing

Takeda Appoints Anne de Schweinitz as Head of Global Corporate Brand and Content

Rashmi | 06 Sep, 2024

Takeda appoints Anne de Schweinitz as Head of Global Corporate Brand and Content, emphasizing the importance of strategic brand management in the pharmaceutical industry.

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