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Pharma To Date

Pharma Marketing

Breaking Barriers in Sepsis Care: How a National Survey Uncovered Critical Gaps in Treatment Practices?

Anirudha Khare | 24 Apr, 2025

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How a Targeted Digital Campaign Boosted Webinar Registrations by 422% for a Dental Aligner Brand?

Anirudha Khare | 24 Apr, 2025

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How did a Short Pharma Campaign Delivered 52 Qualified HCP Leads?

Anirudha Khare | 17 Apr, 2025

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How Did a Pharma Giant Engage 200K+ Doctors to Drive Shingles Vaccine Adoption?

Anirudha Khare | 17 Apr, 2025

Ashi Gupta | Pharma Marketing

Revolutionizing Healthcare Engagement: A Digital Campaign for Allergy Relief Awareness

Ashi Gupta | Pharma Marketing

Revolutionizing Doctor Engagement: A Case Study in Article Marketing Success

Ashi Gupta | Pharma Marketing

Precision Marketing in Healthcare: A Data-Driven Approach to Engaging Medical Professionals

Ashi Gupta | Pharma Marketing

Reinforcing Physician Confidence in Allergy Management Through Digital Engagement

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Gilead s Kite Exits China JV with Fosun Pharma: Implications for CAR-T Therapy in China

Pharma Marketing

Astellas Pharma Launches Massachusetts Life Sciences Center to Foster Innovation

Astellas Pharma has launched its new Life Sciences Center in Cambridge, Massachusetts, featuring the innovative SakuLab. This facility aims to foster collaboration among academia and biotech firms, focusing on advanced research in oncology, ophthalmology, and rare diseases. Key features include a specialized unit for targeted protein degradation. Discover how this move aligns with Astellas' strategy to enhance drug development and streamline operations.

GC Therapeutics Advances Cellular Programming with $75M Funding for Revolutionary Cell Therapy Platform

GC Therapeutics raises $75 million to advance its revolutionary TFome platform, designed to accelerate the production of iPSC-based therapies by up to 100 times. This breakthrough in cell programming offers faster, high-quality treatments for complex diseases, reshaping the future of regenerative medicine.

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Pharma Marketing

Leadership Transition at Masimo: Implications for the Medical Device Sector

Masimo appoints Michelle Brennan as interim CEO following Joe Kiani's resignation amid a proxy battle with Politan Capital. This leadership transition may redefine the company s strategic direction in the medical device sector, impacting innovation and stakeholder relations.

Leveraging AI in Pharmaceutical Marketing: Challenges and Best Practices

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The Role of Social Media in Modern Pharma Marketing

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Pharma Marketing

Bavarian Nordic's Mpox Vaccine Order and Stock Surge: Market Impact

Rashmi | 30 Aug, 2024

Bavarian Nordic s stock surged 11% after securing a major Mpox vaccine order from a European country and reporting strong earnings. This article explores the implications of the vaccine order and the company's recent market performance, highlighting its role in addressing the Mpox outbreak.

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Pharma Marketing

Rising Nipah Virus Cases in Kerala: A Global Health Concern

Rashmi P R | 18 Sep, 2024

The recent Nipah virus death in Kerala, India highlights a global health concern. With a high mortality rate and potential for widespread outbreaks, this case underscores the need for enhanced international surveillance and response. Discover why this development is crucial for global health security.

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Pharma Marketing

FDA Approves Over-the-Counter Hearing Aid Features for Apple AirPods

Rashmi P | 12 Sep, 2024

The FDA approves over-the-counter hearing aid features for Apple's AirPods Pro 2, offering affordable, clinical-grade hearing support for adults with mild to moderate hearing loss.

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Pharma Marketing

From Awareness to Action: How Pharma Marketing Drove 240 High-Quality HCP Leads

Anirudha Khare | 02 Apr, 2025

Discover how a strategic omnichannel approach helped a pharma brand engage 358,951 HCPs, achieve a 12-16% CTR, and generate 240 high-quality leads—transforming digital pharma marketing.

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Pharma Marketing

A Strategic Campaign for Modern Dental Solutions

Ashi Gupta | 31 Dec, 2024

A revolutionary clear aligner product had been developed to address various orthodontic issues like overbite, underbite, crossbite, open bite, gaps, and crowded teeth.

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Pharma Marketing

Ethical Concerns Arise Over Financial Incentives in Pediatric Vaccine Trials

Rashmi P R | 25 Sep, 2024

Moderna faces criticism from the PMCPA after an unapproved message offered children 1,500 to join a COVID-19 vaccine trial. This incident highlights ethical concerns regarding financial incentives in pediatric clinical research and the importance of maintaining high standards in participant recruitment.

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Pharma Marketing

Case Study: Influencer's Image - Crafting A Strong Career and Personal Brand by Vasudha Rai

Rashmi P R | 25 Sep, 2024

Vasudha Rai, a prominent health, wellness, and beauty influencer based in Delhi, India, has built a solid personal brand through dedication, innovation, and strategic use of multiple platforms

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Pharma Marketing

AI in Pharma Marketing: Navigating the Hype Cycle in 2024

Rashmi P R | 25 Sep, 2024

In 2024, AI is transforming pharma marketing with companies like Bayer, Daiichi Sankyo, and argenx exploring its potential for personalized campaigns, content creation, and data analysis, while navigating regulatory challenges and patient-centered approaches.

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