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Pharma To Date

Pharma Marketing

Clicks, Care, and Conversion: A Case Study in Medical Marketing Excellence

Surbhi Kumari | 04 Jun, 2025

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Targeting with Precision: A Digital Success Story in Gynaecologist Engagement

Surbhi Kumari | 03 Jun, 2025

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Driving Digital Engagement in Pain Management: A Case Study on Reaching General Physicians at Scale

Surbhi Kumari | 02 Jun, 2025

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Driving Digital Adoption in Dental Diagnostics: A Case Study on a Targeted Banner Campaign for Dentists Across India

Surbhi Kumari | 30 May, 2025

Ashi Gupta | Pharma Marketing

Revolutionizing Healthcare Engagement: A Digital Campaign for Allergy Relief Awareness

Ashi Gupta | Pharma Marketing

Revolutionizing Doctor Engagement: A Case Study in Article Marketing Success

Ashi Gupta | Pharma Marketing

Precision Marketing in Healthcare: A Data-Driven Approach to Engaging Medical Professionals

Ashi Gupta | Pharma Marketing

Reinforcing Physician Confidence in Allergy Management Through Digital Engagement

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Politan Capital s Proxy Victory: Masimo s CEO Joe Kiani Ousted as Two New Board Members Join

Pharma Marketing

AstraZeneca's Alexion Faces $130 Million Loss in Post-Merger Payment Dispute

AstraZeneca s Alexion faces a $130 million loss following a Delaware court ruling on a breach of contract lawsuit. The dispute arose from the halted development of SYNT001, an FcRn inhibitor acquired in a 2018 merger. This case underscores the financial and strategic risks of pharmaceutical mergers and acquisitions.

Zenas BioPharma, MBX Biosciences, and Bicara Therapeutics Make Bold Nasdaq Debuts: A Critical Day for Biotech Advancements

Three biotech companies, Zenas BioPharma, MBX Biosciences, and Bicara Therapeutics, debut on Nasdaq, raising critical funds for innovative cancer and autoimmune disease treatments, marking a pivotal moment for biotech advancements.

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Pharma Marketing

New Age Verification Rule by the FDA: A Step Forward in Smoking Cessation Efforts

Learn about the FDA's new age verification rules for tobacco purchases, requiring ID from those under 30. This regulation aims to reduce smoking rates and prevent early addiction, a significant step in combating cancer and other smoking-related diseases. Discover the impact of these updated measures on public health.

Sanofi Enters Radioligand Therapy Market with $110M Deal, Targeting Neuroendocrine Tumors

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The Evolution and Impact of Personalized Medicine in Modern Therapeutics

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Pharma Marketing

Gavi Secures 500,000 Mpox Vaccine Doses from Bavarian Nordic Amid WHO Emergency Declaration

Rashmi P R | 19 Sep, 2024

Gavi has purchased 500,000 mpox vaccine doses from Bavarian Nordic following the WHO's global health emergency declaration. This move aims to bolster preparedness and control rising mpox cases worldwide.

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Pharma Marketing

Risk Less, Do More: HHS Launches Campaign to Combat the Tripledemic of COVID, Flu, and RSV

Rashmi | 30 Aug, 2024

Discover how the HHS's "Risk Less. Do More." campaign aims to combat COVID-19, flu, and RSV this season. Learn why increased vaccine awareness is crucial for public health and the roles of pharma companies and healthcare providers in this initiative.

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Pharma Marketing

Pfizer and Valneva Report Positive Phase 2 Results for Lyme Disease Vaccine VLA15

Rashmi | 06 Sep, 2024

Positive phase 2 results for Pfizer and Valneva's Lyme disease vaccine VLA15 show strong immune responses and safety. The vaccine, targeting multiple serotypes of Borrelia burgdorferi, could become the first approved Lyme disease vaccine, with regulatory filings planned for 2026.

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Pharma Marketing

Summary: Addressing Antimicrobial Resistance

Dr. Amna S. R. | 27 Sep, 2024

Explore the threat of antimicrobial resistance (AMR), its causes, and solutions to protect public health and ensure effective treatments.

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Pharma Marketing

Unlocking Regional Markets: How Hyper-Targeted Pharma Marketing Boosted Allergy Prescriptions by 50%?

Anirudha Khare | 02 May, 2025

A hyper-localized digital campaign helped a legacy allergy drug boost prescriptions in Maharashtra and Andhra Pradesh, achieving 5.1% CTR and 73% engagement in tier-2/3 cities.

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Pharma Marketing

Contagious Conversations adopts a narrative format to better address public health issues and their economic impacts.

Rashmi | 06 Sep, 2024

CDC Foundation's 'Contagious Conversations' podcast revamps to a narrative format, offering deeper insights into public health issues and their economic impacts, starting with a case study on measles outbreaks.

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Pharma Marketing

Carmat s $11.5 Million Capital Hike Raises Concerns Amid Artificial Heart Market Challenges

Rashmi P R | 19 Sep, 2024

Carmat's shares drop following a $11.5 million capital hike aimed at advancing its artificial heart technology. This financial move raises concerns about the company's ability to scale production and meet growing demand in the cardiovascular sector.

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Pharma Marketing

EU Delivers First Mpox Vaccine Doses to Congo Amid Global Health Concerns

Rashmi P | 13 Sep, 2024

EU delivers first mpox vaccine doses to Congo, marking a crucial step in the fight against the virus amid global health concerns. This delivery highlights international efforts to manage infectious disease outbreaks and underscores the importance of timely vaccine distribution in high-risk areas.

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