Pharma To Date

Indian Immunologicals' Needle-Free COVID-19 Vaccine: A Breakthrough for 2024

Rashmi | 30 Aug, 2024

Discover how Indian Immunologicals' needle-free intranasal COVID-19 vaccine, developed with Griffith University, offers an innovative, non-invasive solution to boost vaccination rates in 2024.

Pharma Marketing

Resumption of Free At-Home Covid Tests: A Critical Public Health Initiative

Rashmi | 06 Sep, 2024

Learn about the resumption of free at-home Covid-19 tests in September 2024 and why this initiative is crucial for public health amid rising cases. Explore the impact for doctors and pharmacists.

Pharma Marketing

UNICEF Issues Emergency Tender for Mpox Vaccines Amid Global Health Concerns

Rashmi | 06 Sep, 2024

UNICEF issues an emergency tender to secure mpox vaccines as WHO declares a global health emergency, highlighting the urgent need for vaccine distribution to contain the outbreak.

Latest in Pharma Marketing

Pharma Marketing

A Dual-Segment Approach to Boost Medical Brand Recall

Ashi Gupta | 03 Dec, 2024

The campaign under analysis aimed to promote a probiotic oral suspension for diarrhea treatment by targeting healthcare professionals (HCPs) across various specialties, including General Physicians, Consulting Physicians, ENT Specialists, Gastroenterologists, and Pediatricians.

Pharma Marketing

Transforming Awareness Through Innovation: A Digital Campaign to Address a Rare Genetic Disorder

Ashi Gupta | 21 Jan, 2025

In 2024, a rare genetic disorder known for causing developmental delays, physical deformities, and severe organ-related challenges demanded urgent attention within the healthcare community.

Pharma Marketing

Why Understanding the Surge in Prices is Crucial in 2024

Rashmi | 30 Aug, 2024

In 2024, pharmaceutical prices have surged, with over 700 brand-name drugs seeing average increases of 5.4%. This rise contrasts with the 3.1% U.S. inflation rate, highlighting the urgent need for industry professionals to understand pricing trends. Explore how recent legislative changes, such as the Inflation Reduction Act, and market dynamics are influencing drug costs. Stay informed on the impact of these trends for strategic decision-making and patient care.

Must Read

Pharma Marketing

Athira Pharma's Strategic Pivot: Focus Shifts to ALS Following Alzheimer's Setback

Rashmi P R | 26 Sep, 2024

Athira Pharma pivots to ALS research after Alzheimer s drug setback, laying off 70% of workforce and focusing on ATH-1105, a promising small molecule for neurodegenerative disease.

Pharma Marketing

Carlyle Aims for $2.1 Billion Valuation in Rigaku IPO

Rashmi P R | 26 Sep, 2024

Carlyle Group aims for a $2.1 billion valuation for Rigaku Corporation in its upcoming IPO. Rigaku, a leader in analytical technologies, is poised for significant growth in the tech and healthcare sectors.

Clicks, Care, and Conversion: A Case Study in Medical Marketing Excellence

Targeting with Precision: A Digital Success Story in Gynaecologist Engagement

Driving Digital Engagement in Pain Management: A Case Study on Reaching General Physicians at Scale

Driving Digital Adoption in Dental Diagnostics: A Case Study on a Targeted Banner Campaign for Dentists Across India

Revolutionizing Healthcare Engagement: A Digital Campaign for Allergy Relief Awareness

Revolutionizing Doctor Engagement: A Case Study in Article Marketing Success

Precision Marketing in Healthcare: A Data-Driven Approach to Engaging Medical Professionals

Reinforcing Physician Confidence in Allergy Management Through Digital Engagement

Top Picks For You

Personalization in Pharmaceutical Marketing: Engaging Healthcare Professionals and Patients

BioMarin's Strategic Downsizing Amid Recession: Implications for the Gene Therapy Sector

Revolutionising Pharmaceutical Marketing with AI: Trends and Opportunities

Bristol Myers Squibb Implements Further Layoffs as Part of Cost-Reduction Strategy

Genentech Merges Cancer Research Divisions to Enhance Scientific Synergy

The Impact of Data-Driven Strategies on Pharmaceutical Marketing

Trending

Indian Immunologicals' Needle-Free COVID-19 Vaccine: A Breakthrough for 2024

Resumption of Free At-Home Covid Tests: A Critical Public Health Initiative

UNICEF Issues Emergency Tender for Mpox Vaccines Amid Global Health Concerns

Latest in Pharma Marketing

A Dual-Segment Approach to Boost Medical Brand Recall

Transforming Awareness Through Innovation: A Digital Campaign to Address a Rare Genetic Disorder

Why Understanding the Surge in Prices is Crucial in 2024

Must Read

Athira Pharma's Strategic Pivot: Focus Shifts to ALS Following Alzheimer's Setback

Carlyle Aims for $2.1 Billion Valuation in Rigaku IPO